Keep up to date with all the latest news about Goldfields Money.
The rationale behind the new brand is that it is a strong, direct and fun name that aims to portray a business that is stripped back, down to earth, open, honest and truthful. What makes our brand special is that we are obsessed with our customers and this also drives value creation for our shareholders. Kalgoorlie will continue to be the home of the business and Bare Money will continue to support the local community as it has for more than three decades. Our focus on customer satisfaction and brilliant service will continue unabated as we all take on the responsibility to communicate these changes to new and existing customers with equal enthusiasm.
Our proposed rebrand to Bare Money coincides with the deployment of the world’s leading retail banking platform, a powerful Core Banking System developed on an open architecture Application Programming Interface by Temenos and based on a BaaS model of the world renowned T24 banking platform. This system is the first of its kind in Australia and will underpin our growth, while allowing us to continue to deliver on our reputation for sensational service in the digital era, where we now want to make our service accessible to anyone wherever they are in Australia through digital banking 24/7.
In the past 12 months, Goldfields Money has put in place changes to smooth its transition to a digital bank, with simplified and scalable technology systems to make the interface with customers more accessible and flexible. The new Core Banking System (CBS), Finance System and Desktop Management Systems are all transitioning to modern platforms, enabling greater volumes of lending and deposits through system enhancements in a more economically viable environment, resulting in less manual processing.
The following presentation better explains the background, rationale for change of our name and what the future looks like for Goldfields Money. Click the here for more info.